Re: B5 DVD\'s?
<blockquote><font class="small">Quote:</font><hr>The reason why i ask is that viewers from other countries don't seem to be taken into consideration with regrds to stats.<hr></blockquote>
You can't generalize from ratings to "stats". You have to understand what ratings are to understand why they are used the way they are.
The primary buyer for any Warner Bros television series is going to be an American network. WB produces TV series for the U.S. market, and only sells overseas when it can, for secondary income. American networks make their money by delivering X number of viewers to American advertisers for a given number of dollars. These figures are established by ratings (and, often more important, demographics - a breakdown of viewership by age, sex and income. A company that makes pantyhose would rather buy ad time on a show with a 1.2 rating and a 90% female audience than on one with a 3.0 rating and a 95% male audience.)
So the buyer judges a show based on ratings, which are purely local. This is as true for shows produced for commercial television in Spain, Italy or Germany as it is for the U.S. For them the U.S. (and the U.K. and Estonia) "don't count." The difference is that we export more shows to more countries than most European nations do, so there tend to be more overseas fans of U.S.-made TV shows.
DVDs are driven by sales in each country - which also differ for reasons of habit, culture and demographics. The U.K. market has always been very good for TV series on VHS, because until recently many shows were never re-run after their intitial airings. In the U.S. all but a few series have died on VHS because the greater number of local stations (and later cable and satellite networks) meant that any popular show was in perpetual reruns and could be seen for free by anyone who took the time to find them.
DVD is changing this picture somewhat, but there are still going to be differences in approach based on country. (Friends has been selling the in U.K. in full-season sets for something like two years. The intitial U.S. release was a three-pack "Best of Friends" collection, based on Warner Bros. assumption that the DVD market would be very much like the VHS market. They've just release Friends S1 on DVD, after howls of protest from American fans. (And after seeing how other shows were doing in full-season sets.)
Overseas sales will certainly "count" on WB's P&L statement. And since WB makes the decision on what happens with DVDs (as it does not with TV series production, where it has to have a distribution partner to do anything) they will certainly consider such sales. But if the B5 DVDs bomb in the U.S. and break sales records in the U.K. or in Austria, we may see the U.S. release cancelled and the show continue on DVD in those other countries. (I don't think this will happen, for the reasons noted above, but I have a region-free player, just in case. /ubbthreads/images/icons/smile.gif)
Regards,
Joe