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Check any good DVD news site, and you'll see news bits of upcoming "official announcements" of DVDs LONG before they're actually announced by the studios. And these news bits aren't being made by producers or any people connected with the studios.
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Exactly! They're not being made by producers or any people connected with the studios. Because people not connected with the studios aren't bound by studio protocol. JMS is. Are you beginning to understand this now?
BTW, all those announcements you're talking about do ultimately come from people within the studios. Who else would know when the official announcement is coming? But they are leaked (anonymously) by people for their own reasons. (Sometimes just the thrill of seeing their "news items" in print.) The DVD sites publish them because having a "scoop" is one of the things that attracts hits. This doesn't mean that the studios like it when this happens. (I know from talking to Fox Home Video VP of Marketing Peter Staddon that they don't.) And if they knew who was doing it, they'd probably fire the person (or make their displeasure known in other ways.) But since the pieces are run "blind" and they can't force the websites to identify their sources (anymore than they could get the L.A. Times to do the same) they live with it.
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Saying when WB was going to officially announce them wouldn't be that big of a deal.
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Wouldn't be that big a deal to whom? And how do you know this?
I suspect it would be a big deal to the person responsible for making the announcement if two weeks before he/she sent it out, everyone already knew what it was about. That kinda kills the point of making the announcement.
It comes down to, as JMS has put it, "not stealing someone else's thunder." It is frowned upon, and it is not something he likes to do.
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Do you think WB would care about a leaked announcement date if they didn't care about announcing DVD features (which could change)?
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JMS told us what he personally was doing on the DVDs, or which actors had come in to do interviews, was probably not that big a deal. Revealing that they were doing a 5.1 remix (which he will almost certainly have to approve) was probably OK'd by WHV.
In other words, he wasn't revealing proposed features. He was revealing things that were either already in the can (the actor interviews) or about to be produced (his commentaries and introduction) There are basically two reasons for announced DVD features to get canned - 1) they aren't produced. (Too expensive, can't schedule the director or whoever to record a commentary track before the deadline for locking the disc.) 2) They are produced, but then dropped. This almost always comes down to a rights issue. (Can't get permission to use documentary footage owned by somebody else, music rights issues, Eric Stoltz pitches a hissy fit.) Neither would apply to any of the features JMS has discussed, which have now all been produced, and are original productions by WHV, and therefore unencumbered by rights issues.
Leaking the contents or subject of a press release is a whole different kettle of fish, especially for someone with an on-going business relationship with the studio. Because the announcement is the product. There's no way to talk about it damaging its impact.
BTW, one thing that would certainly be new in the official S1 DVD announcement, even though it is "icing on the cake" compared to what is already known, is the actual release date. Even JMS hasn't revealed that yet.
Regards,
Joe