Dylan Neal
VIP
In regard to marketing, the cast was always told that Sci Fi had intended to run trailers for the tv movie in movie theaters, just as they had for Dune. This is a gutsy move in my opinion since the trailer would obviously be compared in production quality with the other "feature" trailers (with budgets ten to thirty times the size of Rangers') and might suffer from that, not to mention how few people really know anything about B5.
On the flip side it would show a real determination on Sci Fi's part to market this thing. If they also give us the same billboard campaign that Dune got, we might get some serious awareness in the general public. We all know how well Dune did from their relatively aggressive campaign.
I'm certainly going to be interested if they follow through with their original ideas. I know some people outside of Sci Fi who are responsible for drumming up awareness are a little disappointed with the networks silence. On the other hand, Sci Fi's publicity department has been doing some ground work. We have to remember this thing is still a long way off and major publications work months in advance of release. Not that we're going to get the same saturation as Enterprise obviously.
We're all going to get a sense of Sci Fi's interest in Rangers from their campaign. That of course will also be determined to a degree by who ultimately owns the rights - Warner Bros. or Sci Fi.
It will all be very interesting.
Regards,
Dylan
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On the flip side it would show a real determination on Sci Fi's part to market this thing. If they also give us the same billboard campaign that Dune got, we might get some serious awareness in the general public. We all know how well Dune did from their relatively aggressive campaign.
I'm certainly going to be interested if they follow through with their original ideas. I know some people outside of Sci Fi who are responsible for drumming up awareness are a little disappointed with the networks silence. On the other hand, Sci Fi's publicity department has been doing some ground work. We have to remember this thing is still a long way off and major publications work months in advance of release. Not that we're going to get the same saturation as Enterprise obviously.
We're all going to get a sense of Sci Fi's interest in Rangers from their campaign. That of course will also be determined to a degree by who ultimately owns the rights - Warner Bros. or Sci Fi.
It will all be very interesting.
Regards,
Dylan
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