Scifi article

[A_M_Swallow]

The next problem Sci-Fi has is to find out what the buying habits of Sci-pilfers, escapists and young Marvels are. Hopefully these groups have some interesting features like being first adopters of new products. That way Sony for instance could be persuaded to use Sci-Fi to test market its latest inventions.

Since Sci-Fi is fated to be a niche company for ever, even if it is a big niche (up to 4 million viewers), and it is not an obvious niche it will have to go to the companies and their advertising agencies. It cannot wait for them to come to it.

 

[MartinRoth]

WARNING: TOP TEN = LOSER.

There are very few markets that can support 10 big companies. Most markets consist of 2 big companies and a specialist.

This discussion is getting particularly annoying, because you keep coming up with broad generalizations like this and wrongly assuming that they apply to the U.S. media industry, of which you obviously have no significant knowledge or understanding.

If you'd care to provide any reasonable source indicating that the Sci-Fi Channel is not at this time a success within its industry, then I can discuss it with you. But if you're going to try to treat it like an auto maker, or whatever, I don't see any point in continuing.

For whatever it's worth, perhaps the biggest reason that your most recent assumption doesn't apply is that the inventory of each broadcast outlet is limited. There are only 24 hours in a day, so there's a pretty hard limit to how much advertising a particular network can supply. And there's quite enough demand for advertising, even in the depths of a recession, to fill up the available slots on the broadcast networks and more than ten cable networks at rates plenty high enough to be profitable and to keep them all well outside the "niche" category.

 

[A_M_Swallow]

1. All industries are different.
2. All industries are the same.

a. Read what I said not what you think I said.